ASM Global
BRANDING FOR THE SAFE LIVE EXPERIENCE
The Covid-19 worldwide pandemic put a halt to all live events for an extended period of time. As local communities across the globe reopen parts of their economies in the safest way possible, ASM Global, the world’s leading venue management and services company, turned to Chameleon DG to develop a creative campaign platform for VenueShield™ that will serve as a universal symbol to all ASM Global fans, customers and sponsors, that it is once again safe to return to the arenas and stadiums to enjoy live events. ASM has begun deploying VenueShield™, its comprehensive and industry-leading reopening program. The protocols and procedures are being activated in various stages worldwide at more than 325 ASM Global facilities, providing the highest levels of safety, security and consumer confidence, in alignment with approvals from local government officials and health care experts.
CLIENT
ASM Global
LOCATION
Worldwide
INDUSTRY
Sports & Entertainment
SERVICES
Brand Strategy
Visual Identity System
Creative Concepting & Execution
Digital
Print Collateral
LOGO IDENTITY
Our approach to the Venue Shield identity is that it needed to represent the symbol of protection, and still be able to live in the sports and entertainment space. A classic shield icon became the backbone for the brand. Used by many sports franchises throughout the years, and historically a shield conveys security, control, strength, safety, and defense. Our secondary subconscious driver was to use a blue color palette, which evokes a sense of trust, stability and reliability.
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