Boston Beanpot Tournament
MOTION GRAPHICS RE-BRAND FOR ANNUAL COLLEGE HOCKEY TRADITION
The TD Garden turned to Chameleon DG for help to revitalize the complete in-game graphics package for the long-standing event, The Beanpot. An annual ice hockey tournament among the four major college D1 hockey schools of the Boston (MA) area. The tournament has been held annually, dating back to the 1952-53 season, and at the TD Garden since 1996. The tournament gives the winner bragging rights over its cross-town rivals, and the quest for this highly sought-after trophy is contested in front of sell-out crowds from all four schools.
CLIENT
TD Garden
LOCATION
Boston, MA
INDUSTRY
Sports & Entertainment
SERVICES
Content Strategy
Creative Direction
Motion Graphics
Video Production: Editing, Audio, Post Production
GRAPHICS PACKAGE & PRE-GAME VIDEO
Full motion graphics package was developed for the overall look of the Beanpot Tournament. Individual looks were also developed for each of the schools (Harvard, Boston University, Boston College, & NorthEastern University) for player profiles, goal animations, and other lower thirds. Included in the revitalized graphics package CDG produced, the pre-game video that showcases the tournament throughout the years, while generating excitement and crowd activation.
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