NHL New Jersey Devils
CREATIVE PARTNER FOCUSED ON FAN ENGAGEMENT
The New Jersey Devils, based in Newark, New Jersey, compete in the National Hockey League as a member of the Eastern Conference. The Prudential Center Arena is the proud home of the Devils where the community and passionate fan-base thrive. Chameleon DG, a long-term creative partner for the Prudential Center, also provided marketing support for the Devils organization. Projects for the team included everything from brand extension creative and logo development to marketing collateral focused on community fan engagement.
CLIENT
New Jersey Devils
LOCATION
Newark, NJ
INDUSTRY
Sports & Entertainment
SERVICES
Brand Extension Identity
Brand Extension Creative
Dynamic Presentations
Print & Digital Advertising
Marketing Collateral & Selling Systems
Graphic Design
Concepting & Execution
Video Production - Motion Graphics, Editing, Audio Engineering
COMMUNITY INITIATIVES
The New Jersey Devils strive to unite all fans by celebrating the sport of hockey ultimately making a difference in the local community. It is the team’s goal to create and maintain community programs that encourage participation in hockey, educate today's youth and support those in need. Chameleon DG provided cross platform creative support for many of these programs, giving the team the necessary collateral to engage with fans and increase brand awareness within the region.
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