New England Sports Museum

DIGITAL & LIVE EVENT CAMPAIGNS CELEBRATING GREATNESS IN SPORTS

The Sports Museum, a non-profit educational institution, has served Boston and New England for the past 40 years. Housed within the TD Garden having more than a half-mile of exhibits, celebrating sports in Boston (and beyond). The Sports Museum represents the very best in community outreach, providing character-building and transformative educational programs that help and positively impact at-risk kids throughout Boston and the region.

When it came time for the Sports Museum to revamp their digital presence and enhance their annual live event celebration, they turned to Chameleon DG.

CLIENT

NE Sports Museum

LOCATION

Boston, MA

INDUSTRY

Non-Profit, Sports

SERVICES

Brand Identity

Creative Direction

Creative Concepting & Execution

Print Collateral

Advertising

Video Production

Website UI/UX Design & Development

WEBSITE DEVELOPMENT

The Sports Museum had a specific challenge with the revitalization of their digital presence. They had two completely different websites with different functions and needs, but wanted users to know they were connected to each other. The main Sports Museum institutional website and a separate Boston vs. Bullies website with educational initiatives. Their internal employees also found it difficult to jump back and forth to update both websites.

Our solution was to merge both websites into one universal back-end framework to keep the process of maintaining both websites relatively easy and flexible for their varying content and needs. Overall, this tightened the brand awareness, but still kept each with their own identity. We designed and developed the complex website platform, with growth in mind, as the Sports Museum continues to expand the award-winning Boston vs. Bullies educational programs through videos and activities, leveraging the power and example of Boston sports to help stop bullying, in our schools and community.

LIVE EVENT CREATIVE

Throughout the years Chameleon DG has produced many promotional materials, including email campaign creative, interactive micro-sites, and promotional videos, for the Sports Museum's annual signature event, The Tradition, honoring the best of the best. When it came time to celebrate the 10th annual Tradition, televised on New England Sports Network and attracting the whos-who from the New England region, the Sports Museum wanted something special, and we delivered. In addition to promotional ad campaign creative, we created a 10th Annual logo identity for the event. A limited edition commemorative print was designed, along with show guide collateral. The highlight was producing a special 10-year show open worthy of the legends on hand.