Martin Richard Foundation | MR8

GROWTH OF A FOUNDATION CREATIVE PARTNER

On April 15, 2013, eight year old Martin Richard was one of three people killed while hundreds of others were injured when two bombs exploded near the Boston Marathon finish line. A photo of Martin holding a handmade sign spread across the Internet in the weeks that followed; the sign read “No More Hurting People, Peace.” Martin’s commitment to peace became the slogan for the Martin Richard Foundation, founded by parents Denise and Bill in January 2014.

The Foundation continues to advance Martin’s values of sportsmanship, inclusion, kindness and peace by investing in programs that encourage young people to celebrate diversity and engage as community leaders. The rapid growth of involvement precipitated the need for a solid foundation brand, and consistent creative support. The Martin Richard Foundation turned to ChameleonDG as their creative partner. We were honored to help Bill and Denise Richard with the overall brand strategy, and all things creative for the foundation assisting in the Foundation’s continued growth and community outreach.

CLIENT

Martin Richard Foundation

LOCATION

Boston, MA

INDUSTRY

Non-Profit

SERVICES

Brand Identity

Brand Extension

Creative Direction

Creative Concepting & Execution

Print Collateral

Website UI/UX Design & Development

Dynamic Presentations

Event Graphics

Video Production - Editing, Animation, Motion Graphics, Audio Engineering

Print & Digital Advertising

Apparel Graphics

Environmental Signage

BRAND PLATFORM

In building the brand platform, we started by revitalizing the Martin Richard Foundation’s primary logos. We worked in partnership with Hasbro to re-design the main brand identity. The icon represents both Boston’s iconic Zakim Bridge and abstract peace symbols reflecting Martin’s plea. Next, the Team MR8 identity was refined, becoming a recognizable mark and one the marathon team rallied behind.

A main component to the Martin Richard Foundation’s growth was the need for a new comprehensive website with integrated communication for volunteers and charitable teams. The website also featured a valuable resource about the Foundation’s current initiatives, partner relationships, charitable endeavors, and available grants.

ANNUAL EVENTS

Every year, the Martin Richard Foundation hosted their annual event at iconic Fenway Park, celebrating Team MR8’s charitable contributions and outline the goals and initiatives for the Foundation going forward. We were happy to design and produce the digital assets for the event presentations.

MARTIN’S PARK CAMPAIGN

As part of the fundraising effort, Chameleon DG developed a creative campaign that consisted of a broadcast video, print collateral, and billboards throughout the Boston, including iconic Fenway Park. Martin’s Park opened in June 2019—the result of a multi-year collaboration with the City of Boston, state officials, private corporations and generous donors. This inclusive, family space on the waterfront in Boston’s Seaport is the first of its kind in Boston and a lasting symbol of Martin Richard’s kind, playful, welcoming spirit.