WS Development

RETAIL LEASING CAMPAIGN

WS Development has developed 102 properties comprising over 20 million square feet across 11 states, making the company one of the largest privately-held retail development firms in the country. From its origins in suburban New England, their portfolio has grown nationally to include urban core retail, high-end lifestyle centers, and mixed-use developments.

 

CLIENT

WS Development

 

LOCATION

Boston, MA | National

 

INDUSTRY

Retail / Real Estate Development

SERVICES

Branding

Creative Direction

Graphic Design

LEASING ADVERTISING CAMPAIGN

WS Development approached Chameleon DG to design and develop an on-brand leasing campaign to be utilized at all of the WS properties throughout the company’s vast portfolio.  As part of our campaign strategy, key messages were created for the different stages of the leasing life-cycle. A custom photographic image was built with interchangeable elements for desired composition and maximum flexibility throughout the campaign.

Related Projects

BRAND STORY TELLERS

SPORTS + ENTERTAINMENT + LIFESTYLE + REAL ESTATE  + CORPORATE + NON-PROFIT

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